MARKET EXPANSION FOR DIGITAL START-UP

 MARKET EXPANSION FOR DIGITAL START-UP

EXECUTIVE SUMMARY 

Strategic opening of a new market for a Mobile Delivery App through the understanding of the customer’s pain and facilitating a pilot project, to evaluate the digital tool as an alternative business solution. The project also allowed the evaluation of e-Commerce segment as a potential market to be explored by this start-up.
 

One of the biggest Market Places in Latin America was facing a major challenge to manage its "first Mile" process of collecting deliveries from sellers. We identified this demand as a great opportunity to expand the digital tool market for "first Mile" process in a fleet of 600 trucks, representing potential revenue of US$ 300 K/year.

Odoo - Exemplo 2 para três colunas
Odoo - Exemplo 3 para três colunas

Major Results


> Productivity improvement: reduction of 10% in the distance travelled and 6% in the steering time by route, without affecting punctuality for the "seller"

Benchmarking with other "first mile" operations indicated potential cost reduction above 20%, after the complete adoption of the solution

Service level improvement: reliability, efficiency and flexibility for the "sellers" base                 

Possibility to inform online and real time the ETA to “sellers”: Estimated time of arrival at the collection point