MARKET EXPANSION FOR DIGITAL START-UP

EXECUTIVE SUMMARY 

Strategic opening of a new market for a Mobile Delivery App through the understanding of the customer’s pain and facilitating a pilot project, which validated the FOXTROT tool as the appropriate business solution. The project also allowed the confirmation of e-Commerce segment as a potential promising market to be explored by this start-up.

One of the biggest Market Places in Latin America was facing a major challenge to manage its “first Mile” process of collecting deliveries from sellers. We identified this demand as a great opportunity to expand the Foxtrot market as a mobile tool for the process of “first Mile” in a fleet of 1,400 trucks, representing potential revenue of $700 K/year.